Market-Focused Content Strategy | Brand-Building Thought Leadership | Press and Publications



We work with clients to develop the media they need to engage audiences, whether it’s compelling written and visual content, data analysis and presentation, or tailoring campaigns to meet each organization’s unique business, financial and marketing goals.


  • Thought leadership strategies
  • Audits of existing content / archive assessment
  • Competitor analysis
  • Market and audience research (surveys, interviews, quantitative analysis)
  • Editorial planning and production calendars
  • Localization strategies


We help clients craft everything from distinctive and compelling thought leadership campaigns and specialized research reports, to thought-provoking editorials and arresting multimedia content—all with an unerring dedication to clarity, originality and impact.


  • Custom research, reports and white papers
  • Op-eds, editorials, articles, social media
  • Indexes and original intellectual property development
  • Multimedia, video, infographics, art and design
  • Microsite development
  • Investor relations materials
  • Books (print and digital), custom publishing services
  • Rights clearance and management


Drawing on decades of combined experience and utilizing our network of global partnerships, we follow through with pre- and post-publication services that drive engagement for maximum
reach and results.


  • Marketing and distribution
  • Strategies for owned, earned and social media channels
  • Syndication, placement and engagement
  • Packaging, publishing, and licensing
  • Communications and publishing infrastructure
  • Results measurement and analysis

New Narrative’s services span every stage of the process needed to create and distribute world-class thought leadership, research and editorial content.

We are a Hong Kong, Singapore and New York City-based agency that builds end-to-end strategies to help our clients produce and publish media across all platforms, with a particular focus on financial and professional services.

We offer a global network of partnerships in custom publishing, press, rights licensing and syndication.