We don’t usually blow our own trumpet at n/n; we’re usually too busy helping our clients blow theirs via the content that we create on their behalf. Nevertheless, it’s gratifying that our work sometimes gets recognised, even if by proxy.
In the 2016 International Communications Consultancy Organisation (ICCO) awards, held in London earlier this month, FleishmanHillard Fishburn (FHF) and Ketchum Research took the prize for the World’s Best PR Campaign in the Healthcare sector, for the Philips Future Health Index.
This groundbreaking campaign benchmarked countries’ readiness to meet emerging healthcare challenges by examining perceptions about the accessibility and level of integration of healthcare services, and the adoption of connected care technology. This was based on an ambitious survey of healthcare professionals and patients conducted by a team led by FHF and Ketchum Research.
Where did n/n come in? We analysed the findings and used them to craft the core FHI report, turning the extensive research data into a trenchant and compelling editorial product that contained insights and calls to action for a broad audience of healthcare practitioners, policymakers and experts. Far beyond a simple marketing exercise, this programme puts Philips at the centre of a global discussion that will have profound implications for how countries and populations worldwide address emerging healthcare challenges.
We’d like to extend our congratulations to Philips for recognising the transformative potential of content backed by solid research; FHF and Ketchum for devising a great campaign … and, okay, ourselves. We’ve always believed that our work sets new bars at the highest international levels, and that editorially impeccable content will be increasingly vital to help firms burnish their brands. This is solid evidence that we’re not wrong on either of those counts.
Here’s to an award-winning (and content-rich) 2017!