Allianz ‘Built With Knowledge’ Campaign

Building a one-stop knowledge hub

Global asset manager Allianz was looking for new ways to connect with the increasingly important institutional investor base. New Narrative was engaged to create the content for a new, dedicated microsite that would highlight Allianz’s Asia expertise and the importance of active investment management to this specific audience.

Our role included:

  • Working with Allianz’s regional marketing team to develop themes, formats and a production calendar for microsite content
  • Drawing on dozens of research reports, white papers and marketing presentations from various Allianz offices, as well as independent research, to develop broad, engaging content covering a wide range of markets and sectors
  • Creating a series of blog posts, op-eds and dynamic infographics that highlighted Allianz’s unique investment strategies and extensive knowledge of the opportunities presented by emerging, high-potential asset classes like infrastructure and Asian high-yield bonds

The microsite now acts as a single repository of knowledge for Allianz’s current and potential institutional client base, as well as a gateway to the company’s investment solutions.

For more information, please see