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The challenge

Ensuring ANZ’s new website focused on its institutional business highlights the bank’s capabilities to connect clients with opportunities emerging from shifting trade and capital flows in the Asia-Pacific region.

The solution

A programme providing a compelling mix of content on the website at regular intervals that resonates with ANZ’s global client base.

The outcome

The site is a significant source of insight on the trends reshaping trade and transactions in the world’s most dynamic markets, underscoring ANZ’s extensive networks, services and solutions in areas such as risk management, foreign exchange, infrastructure and resources.

What we did

We were approached for a year-long engagement to ensure the bank could publish a compelling mix of content on the site at regular intervals that would resonate with its global client base.

We consulted extensively with ANZ’s internal experts and its regional marketing team to develop key themes, sub-themes and an editorial calendar for a one-year campaign on major Asia-Pacific trade, investment and regulatory trends.

Next, we produced a range of long- and short-form content in various formats in accordance with rigorous timelines, including blog posts, opinion columns, in-depth research reports and infographics. We also provided extensive support for social media campaigns designed to drive traffic to the new site.

https://institutional.anz.com/insight-and-research

World-class content strategy and execution

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