ANZ Institutional Banking Campaign

Shaping a content framework 

The Australia and New Zealand Banking Group (ANZ) had developed a new website devoted to its institutional business to publish research and insights highlighting its capability to connect clients with opportunities emerging from shifting trade and capital flows in Asia-Pacific. New Narrative was approached for a year-long engagement to ensure the bank could publish a compelling mix of content on the site at regular intervals that would resonate with a global client base.

Our role included:

  • Development of key themes, sub-themes and an editorial calendar for a one-year campaign on major Asia Pacific trade, investment and regulatory trends through extensive consultations with ANZ’s internal experts and regional marketing team
  • Production of a range of long and short-form content in various formats in accordance with rigorous timelines, including blog posts, opinion columns, in-depth research reports and infographics
  •  Extensive support for social media campaigns designed to drive traffic to the new site

The site has emerged as a significant source of insight on the trends reshaping trade and transactions in the world’s most dynamic markets, underscoring ANZ’s extensive networks, services and solutions in areas such as risk management, foreign exchange, infrastructure and resources.

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