Creating an event newsroom
Leading investment management firm Barings held a high-profile two-day event in Hong Kong to shed light on some of the most pressing issues and opportunities confronting the sector globally, from the development of the emerging Asian debt market to the impact of Brexit on real estate. New Narrative was engaged by Barings and its agency partners to create an on-site newsroom for the conference, with responsibilities including:
- Development of an event coverage plan in consultation with Barings and its agency partners
- Full-day event coverage with regular tweeting of highlights from keynote presentations from senior Barings executives and panel sessions
- Crafting a detailed first-day event summary report for delivery just hours after the event, ensuring it could be distributed to delegates the next day
- Production of an in-depth post-event briefing paper to build on discussions, highlight key takeaways and extend the impact of the conference
By rapidly summarizing and publishing key insights from the event Barings ensured they were captured and reached a broader audience, and could be used as to inform future client engagements and marketing campaigns.