The challenge
Finding the right mix of fintech stories to drive and enhance engagement on the client’s internal social media platform.
The solution
Cutting through the profusion of fintech-related content to shortlist the most relevant, readable and credible news for a weekly digest.
The outcome
Greater audience engagement on key topics, helping to reinforce the client’s fintech expertise.
What we did
New Narrative worked with one of the world’s leading management consulting firms to help produce a regular list of carefully curated news links on the latest developments in the fintech sector across the Asia Pacific region.
The brief included conducting in-depth desk research to identify the week’s most interesting and engaging news articles on subjects including, but not limited to, artificial intelligence, blockchain, insurtech and robotic process automation.
Each carefully selected article was presented with short, punchy summaries that helped draw in readers and encouraged them to share the content with their networks, thus boosting overall employee engagement levels on the client’s internal social network.
World-class content strategy and execution
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