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The challenge

Helping a global commercial real estate firm position itself as an authority on emerging trends in Asia’s property sector, and the provider best positioned to connect property owners, developers and occupiers to regional opportunities.

The solution

Producing quarterly market summaries and topical briefing papers, conceptualising timelines and infographics, and developing frameworks for microsites.

The outcome

A well-rounded content ecosystem that draws on original insights to strengthen the client’s leadership credentials in the region.

What we did

New Narrative works on retainer to help produce the forward-looking research that has steadily positioned the client as an authority on emerging trends in a fast-evolving regional property market.

The brief includes conducting research, drafting articles and developing multimedia concepts on a range of cutting-edge trends poised to reshape the real estate industry, from blockchain-based registries and transactions, to the exponential growth in flexible workspaces.

We also advise the company on the presentation of content across various formats to help extend its reach and impact with clients and the media across the region.

World-class content strategy and execution

Contact us to get started

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