Research and content campaign for global commercial real estate firm

Producing ground-breaking research and multi-format content in the commercial real estate sector

New Narrative works on retainer with a major global commercial real estate (CRE) firm to help produce the forward-looking research that has steadily positioned the company as an authority on emerging trends in a fast-evolving regional property market.

Our Role includes:

*Conceptualising, researching and drafting in-depth briefing papers on a range of cutting-edge trends poised to reshape the real estate industry, from blockchain-based registries and transactions, to the exponential growth in flexible workspaces

*Producing punchy, concise summaries of the firm’s rigorous market research to extend its reach and enhance its impact with clients and media across the region

*Developing frameworks for microsites and advising the client on the presentation of content across various formats, including interactive timelines and infographics, to highlight the company’s market insights

New Narrative’s focused approach has helped the client successfully package and promote original research and concepts that have set new industry standards and powered discussions at leading regional events, strengthening its credentials as a leader in the competitive Asia Pacific CRE space.