The challenge
A rapidly expanding technology services company wanted to create a dynamic web-based magazine for business leaders.
The solution
We interviewed leading in-house experts, and combined their insights with extensive research and rigorous data analysis to create a must-read publication.
The outcome
The publication has gained significant social media traction, enhancing the client’s reputation as a source of genuine intelligence in a sector where there’s no shortage of hype. It is a must-read for senior executives driving transformation within their organisations, and highlights the unmatched expertise and resources the client can bring to bear in helping enterprises shape their digital offerings and strategies.
What we did
We were approached to create the core content for the client’s web-based magazine. The remit was to use our interviews with leading in-house experts as a base upon which to build a wide range of practical, no-nonsense, jargon-free articles to help business leaders navigate a tidal wave of technology-driven change, and ensure they could harness the opportunities emerging in areas like data science and artificial intelligence.
To that end, we worked with the client’s global marketing team to develop an editorial calendar and themes for the publication pre-launch, and conducted in-depth interviews with senior executives across multiple locations to capture key insights on issues around technology and digital innovation.
We wove interview takeaways and rigorous desk research into in-depth feature articles that pushed the dialogue forward on these issues, presenting credible advice to a highly experienced, expert audience.
We also developed a visual framework for each article, including recommendations for text highlights, charts and animated graphics to guide the design team to bring the publication to life.
World-class content strategy and execution
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