Developing a new voice for a fast-changing technology sector
New Narrative has been engaged by a rapidly expanding technology services company to create the core content for a dynamic new web-based magazine devoted to helping business leaders navigate a tidal wave of technology-driven change. Adopting a ‘no-nonsense’, jargon-free approach, it gives companies practical advice on anticipating challenges to their business models and harnessing the opportunities emerging in areas like data science and artificial intelligence.
Combining insights from leading in-house experts with desk research and rigorous data analysis, the publication has quickly become a must-read for a wide variety of senior executives driving transformation within their organisations, highlighting the unmatched expertise and resources the client can bring to bear in helping enterprises shape their digital offerings and strategies.
Our role includes:
*Working with the client’s global marketing team to develop an editorial calendar and themes for the publication pre-launch
*Conducting in-depth interviews with senior executives across multiple locations to capture key insights on issues around technology and digital innovation
*Weaving interview takeaways and rigorous desk research into in-depth feature articles that push the dialogue on these issues forward and present credible advice to a highly experienced, expert audience
*Developing a visual framework for each article including recommendations for text highlights, charts and animated graphics that guide the design team to bring the publication to life
Since its launch the publication has gained significant social media traction with the client’s current and potential customer base, enhancing its reputation as a source of genuine intelligence in a sector where there’s no shortage of hype.