Thought leadership campaign for 16-market lifestyle survey

MAXIMISING CAMPAIGN LOCALISATION AND LONGEVITY

n/n delivered editorial consultancy and content creation for a multinational insurance company’s 16-market survey that tracks the lifestyle and habits of thousands of participants across the Asia-Pacific region.

While this was not the first time the company had published the survey, for this iteration it wanted to create a comprehensive thought leadership campaign to maximise its reach and longevity. n/n was part of a multi-agency team that advised on the creation of the survey as well as production of written, video, infographic and social media deliverables.

Our role included:

  • Working with the insurance company and its research house to review and revise the survey questions, and decide the key editorial themes
  • Researching and writing a series of deliverables based on the key findings of the survey including:
    • Thought leadership blogs
    • Scripts for animated videos
    • Regional press releases
    • Social media posts
  • Editing and revising the following:
    • Survey white paper
    • Regional infographics
    • Country-level press releases and media decks
    • Market reports

By identifying the key storylines and using them to develop a comprehensive thought leadership campaign, the insurance company ensured the narrative around the survey findings supported its strategic goals, while also delivering a suite of content that enhance its localised marketing efforts across 16 countries.