Amplifying a legacy
Australian bank Westpac hoped to use its landmark 200-year anniversary event in Singapore as an opportunity to inject fresh energy into the regional dialogue on sustainability issues for business. New Narrative was engaged to help conceptualise and execute a 360-degree content marketing campaign that would enhance and extend the impact of the event.
Our role included:
- Interviewing a senior executive to craft a pertinent opinion piece that appeared in leading business media in the run-up to the event, building anticipation
- Assembling and guiding a multimedia production team on-site to rapidly produce a series of video packages that blended highlights from the day with soundbites from in-depth, on-camera interviews with thought leaders in attendance
- Producing a series of post-event summary articles on topics ranging from green bonds to the sustainability applications of the blockchain
By staggering publication of event content, Westpac has ensured the ideas generated across its panels and networking sessions continue to travel, inspire and serve as a basis for action.
Please click here for an example of content from the event.