Investment in quality content will pay dividends – as long as you know where to direct your spending.
Using our suite of data tools and proprietary analysis, our research demonstrates exactly how and where your marketing expenditure will have maximum impact – enabling you to invest with confidence.
Advisory you can act on
We leverage in-house and licensed technology platforms, industry expertise and analytical acumen to ensure your marketing decisions are driven by data-based insights tailored to your business and industry, and – most importantly – to your audience.
Whether it’s SEO optimisation, measuring share of voice on a given topic, advertising impact or benchmarking how you compare with competitors, we apply sophisticated tools and industry knowledge to ensure your content and communications maximise ROI.
We excel at:
- Content analytics - custom made dashboards, measuring content performance and success against your KPIs
- SEO research - understanding market demand, uncovering new competitors and optimising your content for greater reach and organic discovery
- Advertising research - helping you identify how and where to promote your content for maximum impact
Find out more about our SPECS & CARDIO methodology, and our iN/Ntelligence platform.
World-class content strategy and execution
Contact us to get started